Monday, January 23, 2012

Superbowl

Who is going to win the Superbowl??

New England or New York?
Giants or Patriots?

And to relate this to politics, as this is a GovPol blog, will political figures use the Super Bowl to increase exposure? If so, how?

Because advertising is so expensive for the super bowl, will this give Romney an advantage if he chooses to run ads?

1 comments:

Jenna Jones said...

I think, and this pains me being a born and bred Broncos fan, the Patriots are going to win... I definitely think that politicians are going to use the Super Bowl to increase their exposure by running ads, as it would be foolhardy not to as the super bowl is the most watched TV event with an average of 111 million viewers. Compare that to the 37.8 million people who watched President Obama's inauguration and its easy to see why our textbook calls us an information, but not an informed, society. I would also agree that Romney has an unfair advantage in choosing to run ads, although $3.5 million is the cost of a typical 30-second ad during this year's Feb. 5 Super Bowl telecast, according to The Wall Street Journal and that may be outside even his budget. While idealistically the candidates are putting themselves out there, the real question is whether their campaign managers think the exposure is worth an arm and a leg... (no really, a prosthetic arm has a going rate of $30,000 while a leg can be up to $35,00).